Interactive media is being increasingly integrated into our daily lives with the advance of media, interaction and IT technology.
This socio-cultural phenomenon is leading the emergence of diverse hybrid products beyond digital products, combining physical and digital products. In keeping pace with this phenomenon, we propose an interactive media game product called Hybrid Monopoly.
The ultimate goal of this project is to increase the engagement of users through interaction and media technology. We expect that our hybrid product could increase the entertainment value of Monopoly by integrating the physical and the digital dimensions of the game.
Professor Jae Wan Park`s Research Project
Role: Implementation Assistant & Research as Senior Researcher (funded by Small and Medium Business Administration of Korea, about GBP 57,500 for a year)
Paper published at Korean Design Convergence Study, 12(5), 2013
Paper presented at KODDCO 2013 conference
Spring / Summer 2013 @Soongsil University